Cheung Kong GSB

Action Module

Art & Science of Decision-making

Objective
Based on the cutting-edge theories and practices, this course provides a systematic approach to a "scientific" decision-making in the face of overwhelming uncertainties. Methods and tools for decision-making are introduced, while the "art" of dealing with challenges in the decision-making is highlighted.
Ingredients
The course offers the theories and practices that have been widely used by the Fortune 500 companies as well as the U.S. government in the past 40 years.

Strategies for Globalization of Chinese Indigenous Corporations

Objective
Globalization opens up both challenges and opportunities. This course introduces methods to Chinese business that faces increasing global competition and needs to leverage its strengths through "China play". The key objective of this course is to break down the existing way of thinking at the Chinese companies, and build up revolutionary innovations that will induce sustainable competitive advantages for Chinese business.
Ingredients
The course is built upon an extensive collection of cases on leading Chinese companies, such as TCL, UT Starcom, Huali, Huawei, Jing Dongfang Lucky Film, Lenovo Group, Qinchuan, Shanghai Automobile, CNOOC, Zhongji, New Zhongji, etc. The course outlines a systematic framework for Chinese business in response to the challenges of globalization.

Corporate Strategy

课程时长：4天

Objective
In this course, the students will learn (1) to grasp the basic framework and practical tools of strategic thinking, (2) to master the whole process of strategic decision-making, (3) to effectively analyze the external environment and internal resources to come up with successful strategies, (4) to develop the sustained competitiveness of a company. In particular, by analyzing a business from a panoramic perspective, students can develop their ability to make decisions for future development of a business beyond the limitation of daily operations on their thinking. Such a thinking capability is the most important attribute that a senior executive must have.
Ingredients
This course will help executives develop the ability and skills required for strategic thinking. It covers industry analysis, competitive edge, core competence, strategic innovations and corporate changes. The combination of class lectures, group discussions and case analysis can enable students to not only master the latest strategic analysis framework and tools but also flexibly use these principles in the Chinese environment.

Capital Market & Investment

课程时长：4天

Objective
This course mainly introduces financial market, financial instruments and institutions. The focus is to study the financing activities of a business in its different development stages.
Ingredients
This course approaches the topic of corporate financing from the firm and intermediaries perspectives. Topics include: decisions of financing from equity markets, pricing and valuation of IPOs, roles played by the investment bankers, commercial bankers, bond markets, rating agencies, tradable bonds, etc.

Corporate Branding & Brand Management

课程时长：4天

Ingredients
This course elaborates various topics regarding brand development, including developing brand concept, understanding brands (for example, brand structure and brand extension), and measuring brand assets. In the case study, students will be exposed to such approaches as new products development, umbrella brand structure, market positioning and innovative publicity and communications (for example, customer experience and entertainment as well as media publicity) to build and manage brands.

The Art of Leadership

课程时长：4天

Objective
The course will be taught through textbooks containing proven theories, group discussions, role-play and case lectures. The goal of this course is to help students learn how to become an effective leader, how to tackle problems important to the leadership development. It also provides students with some important practical tools for self-reflection and leadership cultivation.
Ingredients
This course is composed of three parts: Part One is to generate the awareness of leadership and behavioral sciences; Part Two is to highlight the role of vision played in leadership; and Part Three orbits around how an effective leader enables a high-performing working environment.

Management & Chinese Culture

课程时长：2天

Objective
This module introduces China's traditional culture, thoughts of economics and management theories and discusses their influence over Chinese market economy in the modern age.
Ingredients
This course touches upon the influence of Confucianism, Daoism and Buddhism on models of economic behavior, and the lessons from Sun Tzu's art of war, Mao Zedong thoughts, Deng Xiaoping theory and the "Three Represents" theory.

Earning with the Masters and CKEMBA Forum

Objective
This course is to enhance the leadership and humanistic refinement of the students.
Ingredients
CKEMBA will invite (1) magnates and leaders in the global industrial and commercial community to share their successful experiences, (2) senior government decision-makers who will introduce the trend of economic policies and its impact on business environment, (3) world-class scholars to introduce the latest developments in the theoretical research and practices of business leadership, (4)experts who will introduce communication skills, personal networking management, career development and creative problem- solving approaches; (5) and masters of art to explain how to appreciate the beauty of philosophy, literature and fine art. This course will help enhance students' overall quality and arm them with the knowledge about how to better understand their own character traits, style and attributes so as to develop their full potentials.

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