The 21st Century is posing new opportunities and challenges to China’s media industry. To win in an era of economic globalization and information explosion, China’s media industry must develop senior executives who possess comprehensive knowledge about the media industry and business administration.
In response to the demand of China’s media industry development, CKGSB, in collaboration with the Cheung Kong School of Journalism and Communication, launches “Cheung Kong Executive Diploma in Media Management Program”. Teaching at this program are outstanding professors from the two schools, world-renowned scholars in relevant fields, and domestic and overseas senior professionals in media industry. The program introduces the latest international media management concepts and experiences, effectively combining international cutting edge theories with actual practices. The program’s aim is to answer the needs of China’s media executives and provide them with a sound business and management foundation that will enhance their performance within their organizations.
CKGSB successfully launched the Cheung Kong Executive Diploma in Media Management Program, first as a CSP program for Jiangsu Radio & Television Group in Nanjing in 2004, and then as an open enrolment program in Beijing in 2005. The program attracted elite participants from the State Administration of Radio Film and Television (SARFT), China Central Television (CCTV), DragonTV, China National Radio (CNR), Jiefang Daily, Enlight TV Pproduction Co., Ltd. (Enlight Media), Stellar Megamedia, Trends Magazines, Xinhua News Agency, News Corp. etc. They acclaimed the program for its most relevant substance and effective paradigm. In 2006, we optimize this program by introducing new faculty members and redesigning the course structure. We will début the TechMark Module, a pioneering business simulation program which is delivered more than 40 times every year at global enterprises and business schools in North America, Europe, and Asia. Moreover, based on the previous “New Technology & New Media” module, we have developed a novel module titling “New Media and Business Model Innovation”, which highlights innovation of business mode under the volatile technological scenarios in the media industry.
This program is targeted to middle-level and senior executives in the media industry or in other organizations who have exposure to the media and information industry, including advertising companies and cultural communication companies.