Overview

Description of Diversified Consulting Projects (DCPs)


Today's ever-changing and increasingly competitive business environments create unique challenges and opportunities for management that often require in-depth study. Unfortunately, many firms face the constraints of time and/or personnel available for a special project. That's where the Cheung Kong Graduate School of Business's Diversified Consulting Projects can help.
Within the Diversified Consulting Projects (DCPs), team of CKGSB MBA students serve as consultants to organizations on a variety of key business issues—under the supervision of high quality and innovative faculty advisers with expertise on the projects consulted. Through different DCPs, our MBA students are oriented to acquire real world experience which can help them leverage academic strengths into professional advantages. Participating firms receive work on projects such as strategic plans, marketing and feasibility studies, financial analyses and operational evaluations.
The DCPs enable Cheung Kong MBA students to gain additional exposure to current business challenges and management practices. Our students design, develop and execute the project they agree upon with the organization and faculty advisor.


Project Guidelines
Projects typically come from all sizes of for-profit or non-profit organizations. Specifically, we expect the projects to:
  • Deal with important and high level issues critical to the organization
  • Add distinct value to the organization and the students
  • Have a designated timetable
  • Directly and regularly involve students with an organization's management team, especially the designated client contact
  • Allow reasonable access to all relevant client expertise and information
  • Challenge students' abilities and utilize their knowledge, expertise and innovative talents
Possible Projects
  • Formulate strategic plan for growth and expansion
  • Develop comprehensive marketing plan for a new or existing product
  • Analyze international expansion or sourcing opportunities
  • Revise supply chain management strategy
  • Map and redesign of Business processes
  • Reformulate dividend policy
  • Assess alternative financing options
  • Evaluate information system plans
  • Assess the feasibility of a product or market entry
  • Evaluate possible mergers or acquisitions
  • Develop a full business plan
  • Other strategic/important organizational issues
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