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2008

Jeongwen CHIANG

• "The Effects of the Dimensions of Technology Readiness on Technology Acceptance: An Empirical Analysis", with S. Y. Lam and A. Parasuraman, Journal of Interactive Marketing, 2008, Vol 22.
  

CHEN Yuxin

• Chen, Yuxin and Z. John Zhang (2008), "Dynamic Targeted Pricing with Strategic Consumers," forthcoming at International Journal of Industrial Organization.
• Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang (2008), “A Theory of Combative Advertising,” forthcoming at Marketing Science.
•  Bhardwaj, Pradeep, Yuxin Chen and David Godes (2008) "Buyer-Initiated vs. Seller-Initiated Information Revelation," Management Science, 54, 6, 1104-1114.
•  Chen, Yuxin, Sha Yang and Ying Zhao (2008), “A Simultaneous Model of Consumer Brand Choice and Negotiated Price,” Management Science, 54, 3, 538-549.

Huining Henry CAO

• Differences of Opinion and Speculative Trading in Stocks and Options, H. H. Cao and Hui Ou-Yang, Review of Financial Studies, 2008.

HUANG Ming

• Stocks as Lotteries: The Implications of Probability Weighting for Security Prices," with Nicholas Barberis, forthcoming in American Economic Review, 2008. 

• Turning Over Turnover, (with M. Cremers), Review of Financial Studies, forthcoming, 2008

SUN Baohong

• Erdem, Tulin, Michael Keane, and Baohong Sun, "Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Goods Markets," Quantitative Marketing and Economics, 5 (3), 2008

• McCutchen, W. W. Jr., Swamidass, P. M., & Teng, B. forthcoming. "Strategic Alliance Termination and Performance: The Role of Task Complexity, Nationality, and Experience." Journal of High Technology Management Research.

YAN Aimin

• Faraj Samer and Aimin Yan, forthcoming. "Boundary Matters: Impact of Boundary Activities on Software Team Performance" Journal of Applied Psychology.