Dr. Yuxin Chen is a Visiting Professor of Marketing at Cheung Kong GSB and a tenured associate professor at Leonard N. Stern School of Business of New York University. He received his Ph. D. in Marketing in 1999 from Washington University in St. Louis.
He is an editorial board member for Journal of Marketing, Journal of Marketing Research and Marketing Science.

His research interests cover Database marketing, Internet marketing, Pricing, Retailing, Competitive Strategies, Structural Empirical Models.

Invited faculty member for INFORMS Marketing Society Doctoral Consortium, 2003

Invited to Marketing Science Institute's Young Scholars Program, 2003

INFORMS 2001 John D.C. Little Best Paper Award for Marketing Papers Published in Marketing Science and Management Science

INFORMS 2001 Frank M. Bass Outstanding Dissertation Award for Contributions to the Discipline of Marketing Science

"A Theory of Combative Advertising", with Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang, Marketing Science, forthcoming.

"Buyer-Initiated vs. Seller-Initiated Information Revelation", with Bhardwaj, Pradeep and David Godes, Management Science, 54, 6, 1104-1114, 2008.

"A Simultaneous Model of Consumer Brand Choice and Negotiated Price", with Sha Yang and Ying Zhao, Management Science, 54, 3, 538-549. 2008.

"Estimating Disaggregate Models Using Aggregate Data through Augmentation of Individual Choice", with Sha Yang, Journal of Marketing Research, 44, 613-621, 2007.

"Customer Relationship Management in Competitive Environments: The Positive Implications of a Short-term Focus", with Sridhar Balabsuramanian, Pradeep Bhardwaj, Julian Villanueva, Quantitative Marketing and Economics, 5, 99-129, 2007.

"Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage", with Jinhong Xie, Marketing Science, 26, 1, 52-66, 2007.

"Managing E-M (2007), Marketplace: A Strategic Analysis of Non-Price Advertising", with Chuan He, Marketing Science, 25, 2, 175-187, 2006.

"When Shopbots Meet Emails: Implications for Price Competition on the Internet", with K. Sudhir, Quantitative Marketing and Economics, 2, 233-255, 2004.

"Bayesian Analysis of Simultaneous Demand and Supply", with Sha Yang and Greg Allenby, Quantitative Marketing and Economics, 1, 3, 251-275, 2003. (Equal contribution; published with three commenting articles by Patrick Bajari, Steven Berry, and Jean-Pierre Dubé and Pradeep K. Chintagunta, and a reply from the authors.),

"Referral Infomediaries", with Ganesh Iyer and Paddy Padmanabhan, Marketing Science, 21, 4, 412-434, 2002.

"Consumer Addressability and Customized Pricing," with Ganesh Iyer, Marketing Science, 21, 2, 197-208, 2002.

"Consumer Heterogeneity and Competitive Price-Matching Guarantees", with Chakravarthi Narasimhan and Z. John Zhang, Marketing Science, 20, 3, 300-314, 2001.

"Individual Marketing with Imperfect Targetability," with Chakravarthi Narasimhan and Z. John Zhang., Marketing Science, 20, 1, 23-41, 2001. (Winner of Frank M. Bass Award and John D.C. Little Award).

"Accounting Profits versus Marketing Profits: A Relevant Metric for Category Management," with James D. Hess, Ronald T. Wilcox and Z. John Zhang, Marketing Science, 18, 3, 208-229, 1999.