CHIANG Jeongwen  蒋炯文
  • Ph.D., University of Minnesota
  • Professor of Marketing at Cheung Kong GSB,  Associate Dean
  • E-mail: jwchiang@ckgsb.edu.cn
    •
 
Cheung Kong GSB
Introduction
Dr. Chiang is the Associate Dean as well as Marketing Professor at Cheung Kong GSB. He previously taught at National University of Singapore and served on the faculties of University of Rochester, Washington University in Saint Louis and Hong Kong University of Science and Technology. His work has been published in leading academic journals including Marketing Science, Strategy Management Journal and Journals of Econometrics. He often teaches executive programs for companies such as Hainan Airlines and China Mobile, and consults for multinational companies like Xerox, Merck, and HSBC.
 
Research Area
Dr. Chiang's research areas cover competitive analysis, consumer choice, new product development, market forecasting, and consumer satisfaction.
 
Achievements
His research has frequently been published in top international journals, such as Marketing Science, Management Science, and Strategy Management Journal. Dr. Chiang is on the editorial board of International Journal of Research in Marketing and the co-editor of International Journal of Marketing Education. He often teaches executive programs for companies such as China Telecom, Hainan Airline, and China Mobile,in addition to providing consulting service for many multinational companies including Xerox, Merck, and HSBC.
 
Selected Publications
"Price Competition with reduced consumer switching costs: The case of "Wireless Number Portability" in the Cellular Phone Industry" with Mengze Shi and Byong Duk Rhee, Management Science, Vol. 52(1), pp. 27-38, 2006.

"Product Innovation Strategies for Established Market Pioneers and Later Entrants," with W. T. Robinson, Strategy Management Journal, Vol. 23(9), pp 855-866, 2002.

"The Decomposition of Promotional Response: An Empirical Generalization," with D. Bell and V. Padmanabhan, Marketing Science, 18:4, 504-526, 1999.

"Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity," with S. Chib and C. Narasimhan, Journal of Econometrics, 89:223-248, 1999.

"Competing Coupon Promotions and Category Sales", Marketing Science, 14:1, 105-122, 1995.

"Discrete/Continuous Models of Consumer Demand With Binding Non-Negativity Constraints", with L.F. Lee, Journal of Econometrics, 54, 79-93, 1992.

"A Simultaneous Approach to the Whether, What and How Much to Buy Questions", Marketing Science, 10:4, 297-315, 1991.

"Transportation Costs in International Trade Theory: A Comparison With the Analysis of Nontraded Goods - A Note", with C.C. Mai, Quarterly Journal of Economics, 2 (May), 349-352, 1983.
 
 
 
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