Company Specific Programs (CSP) provided by Cheung Kong Executive Development Programs are tailor-made for an individual company (or sometimes a group of companies) according to its special needs. These programs provide a training ground that aids in aligning a company's specific corporate strategy with its organizational development . Company Specific Programs can help the executives and managers of a company develop a common language and shared understanding , facilitating an improvement in the company's overall management competencies within a short period of time.
Curriculum System
Company Specific Programs are divided into single module and multi-module programs. Single module programs aim to upgrade participants’ management skills for a certain functional area and generally last three or four days. Multi-module programs typically span several months or a year and covers a broad range of core management areas. The multi-module program focuses on developing participants’ overall management performance through leadership and general management training.
All Company Specific Programs aim at building long-term partnerships with client companies. They are delivered at dates and times convenient for the organization. Selected focus topics include:
- Strategic management and implementation
- Strategic human resources management
- Marketing management
- Brand management
- Pricing strategy
- Operations and supply chain management
- Finance for non-financial managers
- Advanced financial management
- Earnings management
- Leadership
- Management of innovation
- Cross-cultural management
- Change management
- Strategic alliance
- Stress management
We have successfully developed and delivered Company Specific Programs for a number of multi-national corporations and Chinese state-owned and private enterprises. Our client list includes, but is not limited to: Roche, Boshi Fund, Cadbury, Henkel, Wrigley, Microsoft, Fresenius Kabi, Asiainfo, Xizi Otis, Johnson & Johnson, Legend, TCL, Digital China, Shanghai Diesel Engine, Taiping Life Insurance, Guotai Junan Securities, Wanma Group, Midea.
In 2004, we successfully cooperated with the Jiangsu Radio & TV Group and delivered a one-year “Executive Diploma in Media Management” program, introducing advanced media management theories and experiences to senior media industry executives. In 2006, we worked with Johnson & Johnson Medical (China) Ltd. to launch an eight-month “Executive Diploma in Hospital Management” Program for senior hospital administrators to integrate their medical expertise with management skills, thus improving their performance and efficiency.
In addition to the above, we also provide customized, problem-centered consultative training services in response to a client company’s desire to solved defined and urgent problems. Through in-depth communication and analysis , we help companies identify the cause of problems and design a problem-solving solution.
Customer Testimonials
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Andrew YAO, Chairman and Chief Executive Officer, Van Shung Chong Holdings Limited
“We have made a right strategic choice in partnering with Cheung Kong GSB in our ODP (Organizational Development Program). We worked very closely with all the professors in implementing a tailor-made program that gave the company a competitive advantage in operating in China. Cheung Kong GSB’s dedication and immense talent pool have helped to make this partnership a success. I would not hesitate to recommend this program to any company looking for long-term success in the China marketplace.”
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David MIN, Human Resources Director, Van Shung Chong Holdings Limited
“Personally, I am always suspicious of a 'tangible return' on any type of corporate training. However, the Group Project in our Organization Development Program strengthened our confidence and enabled us to make rapid adjustments to changes in our management and direction.”
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ZHANG Yinhu, Vice-President, Asiainfo Holdings, Inc.
“We are very pleased to hold the ‘Asiainfo Management Development’ program in cooperation with Cheung Kong GSB. During the six months of study, we have greatly benefited from the broad knowledge, excellent lectures and professional dedication of the Cheung Kong GSB faculty, who have broadened our horizon and enriched our experiences. Cheung Kong GSB is the best business school in China and we believe we have made the right choice in working with them. We look forward to further cooperation between Asiainfo and Cheung Kong GSB in the future.”
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Flow Chart of CSP Working Process
