Dr. Hao Zhao is an Associate Professor of Marketing at Cheung Kong Graduate School of Business. Prior  to joining to Cheung Kong GSB, he previously taught at Rutgers University. Dr. Zhao also serves as Director of the Case Research Center at Cheung Kong GSB.

Applications of Game Theory to Advertising, Competitive R&D Strategies, Durable Goods Pricing, Online Retailing, Information Asymmetry Between Consumers and Firms

Dr. Zhao has published extensively in international marketing journals including Marketing Science, Operations Research during the last few years. In addition, Dr. Zhao also provides consulting service in multinational companies in Hong Kong and Mainland China.

"Sequential Product Strategy, Dynamic Market, and Social Welfare," with Sharon Jagpal, Journal of Business Research, forthcoming.

"The Effect of Secondhand Markets on the Firm's Dynamic Pricing and New Product Introduction Strategies", with Sharon Jagpal,  International Journal of Research in Marketing, 23, 2006.

"Incentive-Based Compensation to Advertising Agencies: A Principal-Agent Approach", the International Journal of Research in Marketing, 22, 2005.

"The Impact of E-tailers’ Inventory Policies on Pricing, Product Delivery and Customer Responses: A Theoretical and Empirical Analysis", with Yong Cao, Journal of Retailing, 2004.

"Perceptions of E-Tailer’s Delivery Fulfillment: an Integrated Model of Firm Factors and Buyer Characteristics", with Yong Cao, Journal of Service Research, May 2004, the leading article.

"R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market", Review of Marketing Science, vol. 2, issue2, May 2003.

"Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model", Marketing Science, 19, 4, 390-396, Fall 2000.

"Production-Inventory Systems with Unreliable Machines," with Berg, M and M.J.M. Posner, Operations Research, 42, 111-118, January-February 1994.