Dr. Zeng is Professor of Strategy and Academic Director of Executive Education Programs at Cheung Kong Graduate School of Business. He severed on the faculty at INSEAD from 1998 to 2004, and also has been working closely with leading Chinese companies including Haier, Legend, TCL and Alibaba.

Strategies of Chinese Companies, Competition and Cooperation Between Chinese and Multinational Firms, Global Competition Strategy

His research has published widely in world's leading management journals like Academy of Management Review, Organization Science and Journal of International Business Studies. Additionally, his case on "Haier's acquisition strategy" won the prestigious Pedro Nueno prize of the 2000 European Foundation for Management Development (EFMD) Case Competition, and is widely used at most business schools. His recent book, "Dragons at Your Door", published by Harvard Business Review, analyzed the globalization strategy of Chinese firms.

"Achieving Cooperation in Multi-Partner Alliances: A Social Dilemma Approach to Partnership Management." with Xiao-ping Chen., Academy of Management Review, forthcoming.

"Solving the Collaborative Dilemma of Joint Ventures: The Role of Structural Conditions", Journal of International Management, forthcoming.

"Beyond Online Search: The Road to Profitability", with Werner Reinartz, California Management Review, Vol 45, p. 107-130, winter, 2003.

"Cross-cultural differences and joint venture longevity", with Hennart and Jean-Francois, Journal of International Business Studies, 33 (4): 2003.

"Liability of foreignness and Japanese Exits from the United States", with Hennart, Jean Francois and T. Roehl, Journal of International Management, 2002.

"International Joint Venture Instability: A Critique of Previous Research, A Reconceptualization, and Directions for Future Research", with Yan Aimin, Journal of International Business Studies, 30, 2: 397-414, 1999.

 "Why are Joint-ventures Short-lived: Strategic Choice or Business Failure? An Investigation of Japanese Affiliates in the United States." with Hennart, Jean-Francois and Dong-Jae Kim, Organization Science, l 9 (3): 1-14, 1998.