The Alan Chan Design Company created and designed the Cheung Kong GSB logo at the school’s inception in 2002.

The overall image of the logo invokes the traditional ‘seal’ used by literati in Ancient China, symbolizing how the school is firmly rooted in Chinese culture, and seeks to cultivate wisdom and an appreciation for the humanities amongst its students

The use of three vertical and three horizontal lines evoke the hexagrams from the I Ching, or “Book of Changes,” one of the oldest Chinese texts and foundations of ancient Chinese culture.

The juxtaposition of these lines also reflects the two different ways of reading in the West and the East: from left to right in the former, and top to bottom in the latter. This aspect of our logo symbolizes the school’s core value of integrating Eastern and Western methods of instruction and values. This point is underscored by the logo’s bottom right corner, wherein the vertical and horizontal lines meet. Additionally, the design of this meeting is a stylized “CJ,” which stands for “Chang Jiang” – the Mandarin name for the school’s namesake: the Yangtze River.

The upper left corner of the logo, in contrast, is blank, symbolizing the school’s commitment to unceasingly strive for self-improvement and development.

Finally, the main color of the logo is blue, again reflecting the Yangtze River, namesake of the school.