Case Center

Since its inception in 2003, the Case Center of Cheung Kong GSB has built a qualified team and an effective workflow under the guidance of its strategic development plan. Also, the focus of the Case Center's work agenda has been to build effective communications between the faculty members and the business-case developers and interactions between Cheung Kong GSB and China's mainstream enterprises. The Center has produced a considerable number of business cases to meet the needs of the school's faculty members and some outside users.

As the incubator of innovative business-cases influencing the management practices in the real business world, Cheung Kong Case Center is devoted to serving China's national enterprises and those MNCs having a stake in the China market. Under the guidance of the most up-to-date management thought fit for both the West and the East, the Center will focus its attention on the real situation and conditions that Chinese businesses are facing. Through its research resources, it is building a world-class business-case library designed to serve as a window for China and the outside world to understand each other. The library will provide a powerful platform of abundant case materials for Chinese enterprises to conduct management research and for the cause of nurturing China's own experts in management science.

Cheung Kong Case Center Edge

Innovation:
Focused on the particular conditions and circumstances where Chinese enterprises grow, Cheung Kong Case Center is devoted to addressing the major challenges that the Chinese business community has been and will be confronting in order to find success in joint efforts with Chinese businesses.

Impact:
Cheung Kong Case Center's business cases fully mirror the unique business environment in emerging markets such as China and the orbit in which corporate businesses grow in such markets. In this way, Chinese entrepreneurs’ wisdom and charisma are demonstrated to the world.

Representativeness:
Cheung Kong Case Center selects those enterprises that are most representative of China's mainstream industries and produce a series of panoramic and feature cases to manifest the evolution of various industries in China. The business cases so developed not only demonstrate the common growth path of Chinese enterprises but also showcase the personality of Chinese enterprises in their growth.

Pragmatism:
These business cases not only serve a guide book for Chinese enterprises to improve their performance but also help MNCs that have built a presence in or will enter the Chinese market to explore the unique conditions and experience of Chinese counterparts.